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Understand the market
Our research process uncovers what you want to know about the people and companies you serve. We do this in a way that provides value to them for their participation.
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Earn attention
Research is a powerful way to earn the attention of prospective clients, customers, media, investors, and other stakeholders.
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Prove your value
Validate the claims you make about the value of your offerings with independent research.
Hi! I’m Josiah Mackenzie
For years I led marketing, sales, and business development teams for high-growth B2B companies, and learned success came from better understanding my customers, earning their attention, and proving the value of what I was selling.
I discovered research was the best way to achieve this, and that is why I founded Benchmark Research Partners.
To date, I’ve served B2B companies that range from a fintech company serving private equity real estate investors to a global hospitality technology company to an industry-focused digital media brand.
This research has:
Helped both clients and industry participants navigate quickly-changing market conditions
Guided brand positioning initiatives
Informed go-to-market planning
Created top-performing demand generation marketing assets
Earned media attention and coverage
Empowered sales and customer success teams
Accelerated revenue growth
I’d love to meet you and discuss what research could do for you and your organization.
Selected Projects
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Juniper Square: Investor Relationships Study
Supported rebranding thought leadership campaign for fintech client, showing how commercial real estate investors are building stronger investment partnerships.
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Shiji Group: State of Hotel Tech Study
Explored hotel technology trends, perceptions, and plans for use for this global technology company.
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Pavilion: Pulse Benchmarking Survey
Helped this leading private membership organization for high-growth sales and marketing leaders provide peer insights on revenue performance and strategic planning.